Flowell connects health, fitness, and wellness coaches with clients through client management and virtual coaching. I joined the team as an intern, designing assets for the website, blogs, and pitch decks. As my role transitioned, I took responsibility for all creative marketing content, including editing UGC videos and client testimonial videos, as well as designing social graphics for various channels. I also designed brand collateral and marketing materials.
As Flowell grew and partnered with ISSA and Wellness Coach, a brand refresh became necessary. They wanted to incorporate fitness alongside their health and wellness focus to reach a wider audience. After research and collaboration with various teams, I updated Flowell's branding to align with their current goals. This included creating a new brand guide, refreshing their social channels, updating brand messaging + tone and designing new brand collateral, web assets, and video ads.
